Web Devcoach

Posts Tagged ‘Wedding’

84% of all brides use the internet to plan their wedding. That’s an astounding 190,000 brides! Everyone has a website these days, but there are plenty of websites that aren’t optimized for search engines. Wedding vendors that should consider optimizing their website include: photographers, videographers, floral designers, bakeries/cake designers, DJ, Band, jewelers, bridal consultants, limousine companies, ceremony sites, reception sites, and honeymoon locations.

SEM or Search Engine Marketing includes: Paid inclusion in a directory where you can pay to have your business added to a search engine’s directory. It is useful if you want to make changes to your content frequently because your site will be indexed more often by the search engines. You can also see how the changes that you make will affect your ranking.

Traditional Ads involve placing your ad on search engine result pages. (SERPs). You pay by impression – this means that whether or not someone clicks through to your site, you are paying for the ad. For example, a banner ad is considered a traditional ad.

Pay Per Clicks are text only ads. Paid keyword searches are a set of search engine results that

relate to the specified searched words. The paid keywords show up depending on how many other competitors are paying for the exact same keywords. Advantages of PPC campaigns: you control the budget, set the maximum that you will pay per click, and pay only when someone clicks on your ad. Disadvantages include: Your competitors can click on your ad, the more competitors you have for the keyword you’re advertising The more competitors you have, the more it will cost for you to achieve the

top position. It is also easy for a competitor with deeper pockets to outbid you. Example: Google adwords.  Read more...