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Posts Tagged ‘Video’

Viral video marketing is often used as a way to promote a site because it’s fairly simple to accomplish when compared to other mediums such as direct mailing, pay per click ads, or search engine marketing. Viral Video Marketing is far more cost effective than direct mailing or pay per click marketing.

Initially, one needs to create the Initial Buzz, which can be a little difficult and requires some creativity. Attracting a target audience is where viral video marketing excels. It is known for generating a high, fast response rate because the message is passed to others through the customers who enjoyed the videos.

Strategies that will help you in your Viral Video Marketing Campaigns:

1. One must provide an element of surprise, humor, or an educational aspect to your videos so that people will want to show it to their friends, which will make it viral. Personally, I have emailed some video ads to my friends because the ads were funny or informative. I later discovered that my friends also sent these videos to their friends and made it more viral. Can you imagine the power of this? If you can create this kind of viral aspect in your videos then you have a potential goldmine.

Filming videos can be fun, but they require a lot of time, effort and creativity to make them compelling, entertaining or different in some way to rise above the competition to be shared by others. Nobody wants to have a boring, low quality video on their website.

2. Allow people to use your videos on their web sites. This will help you to gain a lot of links pointing to your website which will increase your link popularity and help with Brand Recognition. You can reach a much broader audience than you could have ever done on your own using this technique.  Read more...

The definition of a viral video is basically a video clip which gains widespread popularity through the process of Internet sharing, typically through e-mail, IM messages, blogs and other media sharing websites. Brick Marketing’s viral video marketing is a service that combines the creation of a viral video and online video marketing.

Viral video marketing is a super way to build your online brand, visibility, among a host of other online business benefits. Take some lessons from the big guys about how to use video marketing the right way, it’s about more than just traffic.

The amateurs like “Brookers” and “Lonelygirl” publish their video clips for fun and notoriety, and the big corporations like Nike, Warner Bros, and MTV2 produce and publish them in order to drive traffic to their web sites and sell more of their products or services. Because the advertising cost relatively inexpensive. And it produces results.

Todays youth now spend more time online that watching television. It’s all about pageviews and favourites and bookmarks and links on blogs. Your YouTube video can assume viral status and be passed on via emails and blogs. Even be spotted on Facebook walls. Since the audience themselves decide whether or not your video is worthy enough to become viral or not. You better make sure it is. That is where StudioX comes in.

This piece also includes a best practices rundown by Justin Kirby, managing director of viral marketing company DMC, who did the planning, seeding and tracking for this campaign. The creative was produced by Maverick Media.

People aren’t just watching video online, either. They’re taking it with them by downloading video clips to their handheld devices like the video iPod and Sony’s video game console, the PlayStation Portable. Now cell phones have the ability to watch YouTube videos.  Read more...

What exactly is viral video marketing?

Viral video marketing is the process of creating, developing, and seeding a video for use on social networking sites, blogs and video share sites. They engage consumers while encouraging them to share and pass the video along to their network of friends, family and colleagues. This can build brand awareness, increase web traffic, brand interaction and ultimately sales.

Viral Video Marketing Today

With today’s marketing budgets crumbling, companies are looking for the most cost effective ways to spread their message. This trend has caused a drastic increase in the use of viral video marketing and other social media marketing, luring in both large and small companies with hopes of greater ROI. Even marketing giants like Coca Cola have begun utilizing viral marketing as is evident by their new video “The Happiness Machine.” This type of marketing allows companies to pull in consumers by engaging their interests, while simultaneously sharing a brands message.

Evolving Your Marketing Message

With increases in the number of bloggers and social networking sites, more and more consumers are able to express and share their opinions on just about anything. This can range from discussing the latest new video, to reviewing a recently purchased product. These types of sites also allow each consumer to reach a large group of friends, family and colleagues very quickly. By talking about a brands’ viral videos, they are spreading the brands’ messages across their entire network. In taking advantage of this, a company can expand their brand and its message while keeping costs at a minimum.  Viral video marketing feeds off of this in an attempt to reach as many viewers as possible.

Benefits of Viral Video Marketing  Read more...

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