Web Devcoach

Posts Tagged ‘versus’

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy?

Different SEO and web marketing companies will of course employ different methodologies to promote a site and more often than not you get what you pay for so to speak. Equally there is bound to be a crossover in campaign strategies the debate of which could go on for months, but the purpose of this article is to highlight the key differences and aims of each type of campaign not what any single campaign should contain.

Generic Search Engine Marketing

Typically the aim of a generic search engine marketing campaign (SEM) is to develop relevant and targeted anchor text back links to specific pages on your website to increase your sites link profile and authority in the eyes of the search engines.

This of course is all aimed at improving your website ranking and to ensure your website becomes “known” in the search engines for the particular key phrases you are most interested in ranking for.

Low level or cheap link building services often include article marketing, content distribution and directory submissions, although most professional Seo practioners will probably dismiss directory submissions as the quality of these links is generally very poor at best and sometimes dubious also.

Low level or cheap link building services can also take advantage of what have become known as social websites; typically these are in the form of blogs and other web 2.0 properties and even low level social bookmarking sites. Forum posting just for the sake of links would also fall under this category.  Read more...

An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think a lot before spending. So, when it comes to advertising in this technology- driven but sagging economy, it is best to put your bet on online marketing than traditional advertising types- and here are ten reasons why:

1. “Branding” is out, and measurable return of investment is in. Traditional marketing is great for building brand exposure, that is, if you have a large budget for marketing. But for the small- to mid-sized businesses, online marketing is the smart way to go. When you put an ad on TV, radio and newspaper, you have to wait for certain period of time before you can tell whether your product or service is doing well. With online marketing, you can have a daily reading of how much of the traffic you get is actually converting to sales or not. With that, you can make immediate business decisions for your company.

2. Information in a flash. One major benefit of online advertising over traditional advertising is that you don’t have to wait for months before you launch your product or service. In fact, you can publish any information and content immediately and not limited by neither geography nor time.

3. Quality exposure. When a person passes by a billboard or sees an ad on TV, you cannot tell whether he or she is interested in what you are selling at that time or whether they will be interested in the future or whether they even noticed the campaign. However, a person clicks on an ad in the web when he or she is interested. With online marketing, you actually get your target market.  Read more...

Many people are looking for real ways to make money online. Two of the most common ways of making money that people consider are MLM & Affiliate Marketing. This is Part 1 of 2 videos giving detailed information about MLM and Affiliate Marketing so anyone who is trying to decide which one they would like to choose can make an educated decision based on the information given in this video. In this video, I discuss mostly MLM and in the second video I focus more on Affiliate Marketing. If you don’t know, MLM stands for Multi Level Marketing. It’s called Multi Level Marketing because you recruit people into your business and the people you recruit also do the same which creates income on different levels beneath you. I’m a 16 year plus veteran of the MLM industry and it has been good to me in times past. But is it still a good way to make money now? Watch this video to hear my discussion about it. If you really want to learn the Right Way to make money on the internet; here is something that I highly recommend: budurl.com Take care & God bless you in your Decision. Excited About Changing Lives, Ivan Harris, Sr. “The Value Creator” (228) 697-7751

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy?

Different SEO and web marketing companies will of course employ different methodologies to promote a site and more often than not you get what you pay for so to speak. Equally there is bound to be a crossover in campaign strategies the debate of which could go on for months, but the purpose of this article is to highlight the key differences and aims of each type of campaign not what any single campaign should contain.

Generic Search Engine Marketing

Typically the aim of a generic search engine marketing campaign (SEM) is to develop relevant and targeted anchor text back links to specific pages on your website to increase your sites link profile and authority in the eyes of the search engines.

This of course is all aimed at improving your website ranking and to ensure your website becomes “known” in the search engines for the particular key phrases you are most interested in ranking for.

Low level or cheap link building services often include article marketing, content distribution and directory submissions, although most professional Seo practioners will probably dismiss directory submissions as the quality of these links is generally very poor at best and sometimes dubious also.

Low level or cheap link building services can also take advantage of what have become known as social websites; typically these are in the form of blogs and other web 2.0 properties and even low level social bookmarking sites. Forum posting just for the sake of links would also fall under this category.  Read more...

An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think a lot before spending. So, when it comes to advertising in this technology- driven but sagging economy, it is best to put your bet on online marketing than traditional advertising types- and here are ten reasons why:

1. “Branding” is out, and measurable return of investment is in. Traditional marketing is great for building brand exposure, that is, if you have a large budget for marketing. But for the small- to mid-sized businesses, online marketing is the smart way to go. When you put an ad on TV, radio and newspaper, you have to wait for certain period of time before you can tell whether your product or service is doing well. With online marketing, you can have a daily reading of how much of the traffic you get is actually converting to sales or not. With that, you can make immediate business decisions for your company.

2. Information in a flash. One major benefit of online advertising over traditional advertising is that you don’t have to wait for months before you launch your product or service. In fact, you can publish any information and content immediately and not limited by neither geography nor time.

3. Quality exposure. When a person passes by a billboard or sees an ad on TV, you cannot tell whether he or she is interested in what you are selling at that time or whether they will be interested in the future or whether they even noticed the campaign. However, a person clicks on an ad in the web when he or she is interested. With online marketing, you actually get your target market.  Read more...