Web Devcoach

Posts Tagged ‘Types’

An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think a lot before spending. So, when it comes to advertising in this technology- driven but sagging economy, it is best to put your bet on online marketing than traditional advertising types- and here are ten reasons why:

1. “Branding” is out, and measurable return of investment is in. Traditional marketing is great for building brand exposure, that is, if you have a large budget for marketing. But for the small- to mid-sized businesses, online marketing is the smart way to go. When you put an ad on TV, radio and newspaper, you have to wait for certain period of time before you can tell whether your product or service is doing well. With online marketing, you can have a daily reading of how much of the traffic you get is actually converting to sales or not. With that, you can make immediate business decisions for your company.

2. Information in a flash. One major benefit of online advertising over traditional advertising is that you don’t have to wait for months before you launch your product or service. In fact, you can publish any information and content immediately and not limited by neither geography nor time.

3. Quality exposure. When a person passes by a billboard or sees an ad on TV, you cannot tell whether he or she is interested in what you are selling at that time or whether they will be interested in the future or whether they even noticed the campaign. However, a person clicks on an ad in the web when he or she is interested. With online marketing, you actually get your target market.  Read more...

For most people, the thought of a virus is something detestable to them and if they hear that somebody has a virus, they will do their best to avoid them out of fear of catching it themselves. In the webmaster community, however, something that is viral is considered to be a good thing, and if one of your websites happens to go viral, you will be a very happy person, indeed. What exactly is Internet viral marketing and how can you take advantage of it?

Just as a virus is passed from person to person, Internet viral marketing also has to do with something being passed from person to person. The real difference is that instead of it being passed through the air, it is passed through e-mail or even word-of-mouth. It is a free type of marketing that can result in an avalanche of traffic to your website overnight. Many webmasters have begun to take advantage of this type of marketing, and if it is done properly it can work for years to come. There are several different ways that this can be done but we are now going to discuss two different types of Internet viral marketing and how you can take advantage of it, beginning today.

The Internet is a constantly changing animal and in recent years, video has become a very important part of it. With more and more people having access to a faster Internet connections, these larger files become less of an issue. You can take advantage of this by starting a viral video campaign, one that will result in a lot of traffic to your websites. The only thing that you need is an idea which will attract people to the video naturally.  Read more...

An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think a lot before spending. So, when it comes to advertising in this technology- driven but sagging economy, it is best to put your bet on online marketing than traditional advertising types- and here are ten reasons why:

1. “Branding” is out, and measurable return of investment is in. Traditional marketing is great for building brand exposure, that is, if you have a large budget for marketing. But for the small- to mid-sized businesses, online marketing is the smart way to go. When you put an ad on TV, radio and newspaper, you have to wait for certain period of time before you can tell whether your product or service is doing well. With online marketing, you can have a daily reading of how much of the traffic you get is actually converting to sales or not. With that, you can make immediate business decisions for your company.

2. Information in a flash. One major benefit of online advertising over traditional advertising is that you don’t have to wait for months before you launch your product or service. In fact, you can publish any information and content immediately and not limited by neither geography nor time.

3. Quality exposure. When a person passes by a billboard or sees an ad on TV, you cannot tell whether he or she is interested in what you are selling at that time or whether they will be interested in the future or whether they even noticed the campaign. However, a person clicks on an ad in the web when he or she is interested. With online marketing, you actually get your target market.  Read more...