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Posts Tagged ‘Traditional’

Any successful business, whether online or offline, is involved in some form of advertising. Not all businesses use the same methods of advertising, however, the concept and basic principles of advertising will apply whether you’re a store front on Main Street in your own home town, or an online marketer promoting on the internet. Advertising is crucial to the growth of your business. Maintaining a stable, advertising campaign strategy is one of the most important ingredients of maintaining a healthy growth for your company.

Advertising is not a duty that most business people actually enjoy. They must spend money for advertising agencies and the results normally are not visible in the short term, but may reflect some positive results in the long term review. Many don’t like to wait for visible results, they want action now. We have to contend with salesmen and listen to our sales representative who is always trying to get you to spend more overnight cash advance time they visit your office for their next commission sale.

This is all just part of the process of setting up and maintaining an advertising campaign in normal business. Advertising is one of those necessary evils every business person has to contend with if they want to become a successful business. You must advertise your business opportunity and become well recognized for people to start thinking of you when they’re in need of the product or service you sell. A saying that rings true in this scenario is as follows. “A business without a sign is a sign without a business”.

Most of us have tried the traditional methods of advertising such as television, radio, direct mail, phone solicitation, newspaper ads, billboards, signs on top of a buildings and I’m sure you can think of several other methods of advertising you may tried. Your marketing budget can be eaten up rather quickly and you may still see little to no results in some cases.  Read more...

An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think a lot before spending. So, when it comes to advertising in this technology- driven but sagging economy, it is best to put your bet on online marketing than traditional advertising types- and here are ten reasons why:

1. “Branding” is out, and measurable return of investment is in. Traditional marketing is great for building brand exposure, that is, if you have a large budget for marketing. But for the small- to mid-sized businesses, online marketing is the smart way to go. When you put an ad on TV, radio and newspaper, you have to wait for certain period of time before you can tell whether your product or service is doing well. With online marketing, you can have a daily reading of how much of the traffic you get is actually converting to sales or not. With that, you can make immediate business decisions for your company.

2. Information in a flash. One major benefit of online advertising over traditional advertising is that you don’t have to wait for months before you launch your product or service. In fact, you can publish any information and content immediately and not limited by neither geography nor time.

3. Quality exposure. When a person passes by a billboard or sees an ad on TV, you cannot tell whether he or she is interested in what you are selling at that time or whether they will be interested in the future or whether they even noticed the campaign. However, a person clicks on an ad in the web when he or she is interested. With online marketing, you actually get your target market.  Read more...

Online marketing has become the most successful method of advertising for any kind of business on the planet during the last decade. It is lightning fast and can promote your business to thousands of potential customers daily. As marketing is a primary factor for a long and successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering.

Traditional marketing is becoming more expensive and slower to produce results. It also requires much more time and effort. It often has to be done by many employees and is restricted by many barriers and regulations which make it hard to get the most beneficial results. Then along comes the internet as it makes the entire globe seem like a short alley rather than a large city where you can reach customers overseas in a matter of seconds. Online marketing is superior to traditional ways of marketing in almost every aspect, and here we list the top 10 reasons online marketing dominates traditional advertising.

1. SPEED

Email marketing campaigns are fast, targeted, cost-effective, highly efficient method of marketing your business. They reach a lot of customers in the shortest time. Traditional mail marketing can take months and a lot of money and effort to generate results.

2. GEOGRAPHICAL RESTRICTIONS

The whole globe can be your customer base when you are marketing your business online, as the internet reaches almost every house on the planet. On the other hand, you are often restricted to local customers from a smaller geographical area when you market offline.

3. MARKETING EFFECTS  Read more...

An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think a lot before spending. So, when it comes to advertising in this technology- driven but sagging economy, it is best to put your bet on online marketing than traditional advertising types- and here are ten reasons why:

1. “Branding” is out, and measurable return of investment is in. Traditional marketing is great for building brand exposure, that is, if you have a large budget for marketing. But for the small- to mid-sized businesses, online marketing is the smart way to go. When you put an ad on TV, radio and newspaper, you have to wait for certain period of time before you can tell whether your product or service is doing well. With online marketing, you can have a daily reading of how much of the traffic you get is actually converting to sales or not. With that, you can make immediate business decisions for your company.

2. Information in a flash. One major benefit of online advertising over traditional advertising is that you don’t have to wait for months before you launch your product or service. In fact, you can publish any information and content immediately and not limited by neither geography nor time.

3. Quality exposure. When a person passes by a billboard or sees an ad on TV, you cannot tell whether he or she is interested in what you are selling at that time or whether they will be interested in the future or whether they even noticed the campaign. However, a person clicks on an ad in the web when he or she is interested. With online marketing, you actually get your target market.  Read more...

One way for businesses to plan for their international business expansion is to look at their progress in:

Websites as they move towards global business websites
The different stages of traditional international marketing towards global business marketing

This can help businesses to:

Clearly identify where they are today on the scale of international business
Create an International Internet Business Plan

Progression Towards Website Globalization

It is very interesting to note the online marketing progression today goes something like this:

From website internationalization = domestic website + all foreign & domestic markets
To website localization = one foreign website + one foreign market
To website globalization = all foreign websites + all foreign markets

To make the process easier, quicker and cheaper to manage there is a distinct trend for good global websites today to use website templates throughout all of their country websites. This leads towards one website template for all markets.

Progression Towards Global Marketing

But compare this online process to the traditional international marketing process where companies progress to global marketing as follows:

From Domestic Marketing = domestic product + domestic market
To Export Marketing = domestic product + foreign market
To International Marketing = one foreign product + one foreign country
To Multinational Marketing = one foreign product + one foreign region of a few countries
To Global Marketing = one product + all foreign countries & domestic market

So the progression goes from one market and one product through different products and different markets back to one market and one product.

International Internet Marketing Progression Plan

Small businesses just starting out in international business expansion need to create real communication with their international markets.