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Posts Tagged ‘Social’

Most people who have succeeded in business can probably tell you something about the importance of having a mentor who will be able to teach you the ropes in starting your own business.  This is because the experience that these successful businessmen can impart is a very important factor in shortening your learning curve and in helping you avoid the mistakes start-up entrepreneurs usually make.

Consider the fact that 90 percent of all start-up businesses fail within five years as opposed to 90 percent of franchised businesses succeeding within the same time span and you’ll begin to appreciate the benefits of not having to reinvent the wheel to make your business work.

Social Marketing Networks
Online social marketing networks have served the purpose of educating new entrepreneurs as well as honing the skills of experienced entrepreneurs.  This is because in an online social marketing network, you can ask for a business advice by posting your questions in a new forum and reading the answers given by some successful members.  An article about the most common mistakes a newbie makes in any line of business alone can save you from making the same costly mistake.  Furthermore, your learning curve will be much shorter as the other members in the network can help you find information, contacts and procedures that you need to start or manage your business.

Conversely, these successful businessmen can also generate leads and business opportunities through these online social marketing networks by providing the new entrepreneurs the tools they need to successfully jump start their business.  All in all, social marketing networks benefit every member by making available information, means of sharing ideas, and ways of gathering information otherwise unavailable through other means.  Read more...

Social Media and Social Marketing really is a new frontier on the Internet. There are so many ways you can use the major sites like Facebook, YouTube, EzineArticles, your blog, and Twitter. You are only limited to your imagination and creativity.

I continue to get a kick out of the people who say that Social Marketing is just a waste of time on the Internet. Didn’t someone once say that they could only see the need for a handful of desktop computers? We all know how that one turned out, right?

The power of the testimonial

If you want to sell a product or service, we all know that you have just got to have testimonials, right? Testimonials elicit the power of social proof. In other words, You could say your product is great, and some might believe that to be true. But many would remain skeptical, thinking that of course it is easy to say your product is great.

But when other people say your product or service is great, those statements become much more believable. Social proof is one of the most powerful forces in advertising. Why else would they put other people in ads? Especially famous people who have nothing at all to do with the product. This is the power of social proof.

Social Proof Meets Social Marketing

Now let’s take a closer look at the combination of social proof and social marketing on Twitter. There are two easy ways to find out what people are saying about you and your products and services on Twitter:

1) On the right hand side of your Twitter profile page you will see a set of navigation choices, They start with “home” and are followed by “@YourName” When you click on “@YourName” you will see all the tweets that included “@YourName” in them  Read more...

About the concept of social marketing, Kotler, known as the father of modern marketing says, “The social marketing concept holds that the organisation’s task is to determine the needs and wants and interests of target markets and to deliver the desired satisfaction more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and society’s well being”.

The social or societal marketing is thus related to the determination of social needs and wants vis – a – vis subserving their interests which is possible when marketers make possible a fair blending of social and commercial considerations in tune with the holistic concept of management.

It is important here to mention that the concept of social marketing calls upon marketers to balance three considerations in formulating the marketing policies viz, company profits, customer satisfaction and public interest. Traditionally, the companies concentrated on profit computation, then they recognise the long – run importance of satisfying consumer which paved avenues for the marketing concept of late, they are planning for social interests. The social marketing calls for balancing all three considerations.

The perception of social or societal marketing thus in plain words focusses on application of marketing principles keeping in view the public or social interests. Either we market products of goods manufacturing industries or the services product of service generating industries, the social marketing is found relevant. The main philosophy behind the theory is to protect the social interests. Our marketing decisions directly or indirectly are next not to misguide deceive the ultimate consumers as well as the society. An organisation, ofcourse, has the right to product but the products either in short run or in the long run should not be instrumental in polluting the environment and paving ways for socio-cultural confrontation which engineers a foundation for developing emotionally – conflicted and behaviourly – disturbed society.  Read more...

More and more SEO experts have begun to focus on social media marketing as it can get more social marketing traffic or targeted traffic. The media is essentially a platform for colleagues, friends and other people gather to socialize, form relationships, or sharing information. Over the last 5 years the growth of social networks has been phenomenal thanks to the popularity of Facebook and Twitter. Therefore, a social site is the best place to divert traffic from social marketing. Social media marketing is one of the off page seo technique.

The important thing is to have a solid marketing strategy social media, so that you can get the desired traffic to your site or blog. The traffic of the websites of social media has indeed contributed to the classification of search engine optimization and search engines at all. Experts say social networking sites playing a vital role in enhancing search engine marketing for small businesses and home businesses. But first, you must have a social movement strategy in place.

There are several things to consider when formulating a strategy of social marketing to generate traffic to your site. An important aspect is the target audience. A social networking site may have people from different age groups, gender, geographic location, industry, career, and more. If you look at a niche market then you need to promote your site to this particular niche, in a meaningful way. If you’re looking at a wider audience, so you can start sharing your URL to your friends on the walls of social networks, etc. This will help drive significant traffic to your website free.

Social Marketing really levels the playing field for the average person marketing online. Because it is still “the wild west” you come in and rather quickly dominate your niche when you do it right.

There are, however, a few things you need to know before you get started. So here are 7 Things You Must Know Before You Get into Social Marketing:

7 Things You Must Know Before You Get into Social Marketing

1) It’s called “SOCIAL” Marketing for a reason – A big mistake I see many new marketers make is jumping on Twitter, Facebook, YouTube and others, and begin to market right away. This is the best and fastest way to be ignored. It’s called Social Marketing for a reason – you need to be social! Communicate, interact, ask and answer questions – be a member of the community first.

2) You CAN Market – Having said that, the good news is you can market. Some will tell you that you can’t, but they are wrong. Because of the incredible reach you have when you build a presence on the Social Media platforms, this is one of the best places you can market. When you are a social and helpful member of the community you earn the right to market and be heard.

3) Online Visibility – You do however, have to be prepared to be visible online. You can get a great deal of visibility, and you need to be prepared for some of the silliness that comes with it. For instance, not everyone is going to like what you have to say. You have to be prepared to take it in stride.  Read more...