Web Devcoach

Posts Tagged ‘Research’

As the concept of a global economy continues to develop, the demand for international market research will also increase.  This means that the services provided by U.S. market research firms will need to include international marketing research as an option for both its domestic clients selling products or services into foreign markets as well as non-U.S. clients selling into their own or other markets.  In many cases, the marketing research firm will be asked to deploy a survey instrument in multiple languages with sub-quotas for each country.

Effective international marketing research requires the use of a software platform that can accommodate foreign language characters for the survey itself as well as the email invitations, survey instructions, and respondent validations.  There must also be a reliable method for directing respondents to the correct language version of the survey instrument if not known in advance.  Vendors can accomplish this using keyboard recognition and/or language selection by the individual respondent. 

It is important to recognize the need for fielding international market research surveys in the appropriate language for a given country.  UK and even Canadian versions of a survey instrument may require translation and separate fielding from a U.S. version.  Certain countries might also have more than one dialect, and the survey should be translated as needed to reach the desired segments.  In most cases, the language(s) used by the survey panelists will govern this decision.
 
Delivery of survey results where multiple language survey instruments are used need not be a complicated undertaking if all of the questions are closed-ended (scales or other non-comment question types).  However, where open-ended comment questions are used, the final survey report usually requires language translation of the responses into a single reporting language, such as English.  Sufficient time needs to be budgeted for this process, particularly if verbatim coding is desired.  Read more...

ToddBobal.com Understanding keyword research is vital to any advertising campaign. It does not matter if your with the best MLM network marketing opportunity, without the proper keyword research your customers or prospects will never find you. Watch this video and discover how simple it can be to rank high in the search engines. If your advertising a self-replicated website that was given to you for free…STOP!