Web Devcoach

Posts Tagged ‘Marketing’

There are many reasons why online marketing fails. It is crucial to decipher the chief reasons. Online marketing helps you to build a successful internet business at the same time it also aids in building a brand. But if wrong online marketing strategies are applied then your internet business can fail. Let us take a look at the top 10 reasons why online marketing fails:

1) Not incorporating new techniques

This is a foremost out of the top 10 reasons online marketing fails. You must understand that using SEO, Digg, Lenses, Mixx, Hubpages, E-zine or anything related to Web 2.0 technique will get you required success. However, some online business owners ignore it and stick with the outdated techniques that result in no results.

2) Not taking your work seriously

It is essential that you don’t treat your internet business like a hobby. When you are in a direct sales business or any internet business commitment is a necessity. You cannot compromise on commitment and ignore putting in efforts. You need to constantly plan new goals and complete them within time.

3) Not building a relationship with consumers, jumping to make sales

Forcing your readers will not make them your consumers. If you need to get subscribers to your mailing list or e-zines then provide required and accurate information. Always be available to answer their queries. The most common mistake that the online business owners make is of forcing their viewers. People hate any kind of compulsion. If they are reading your content then they need authentic information and removal of their doubts. Instead of resolving their doubts if you try to force your products upon them then you will get a negative response.

4) Not putting in hard work, wanting fast success  Read more...

t seems that a lot of big companies today (with big marketing budgets) have managed to jump right into social marketing and successfully use sites like Facebook, Twitter, and YouTube in their everyday marketing activities. However, it also seems that small businesses are lagging behind the social marketing trend, even though it is a very low cost marketing channel that almost any small business can afford (the sites are free to use; all it typically costs is time!).

So why are so many small businesses hesitant about social marketing, or seemingly scared of using social networking sites as part of their regular marketing activities?

It could be as simple as not having the time to take on a new marketing activity, or maybe a lack of familiarity with sites like Facebook and Twitter makes them seem hard to use. It’s also possible they’re concerned about negative comments showing up on social media web sites, or worried about employees using these tools appropriately for business. Whatever the reasons, social media marketing is here to stay, and small businesses are going to have to face their fears if they hope to leverage its value as a marketing tool and stay relevant with their customers today.

If you are one of the millions of small businesses afraid of jumping in to social marketing, here are five good reasons you should overcome your fears:  Read more...

When I discuss social networking, social media, SEO, SEM and social marketing with small business owners for the first time, many are overwhelmed and confused about what they really are and how they impact their business. They know that they are all important, but not sure why. They know they need to establish an effective social web presence, but not sure how. If you feel similar frustration, let me share a little light on a couple of these subjects.

What is Social Media?
In a nut shell social media is content designed to be disseminated through social interaction, created using social tools such as social networks, business networks, forums, bookmarking, video sharing, etc. Social media are web-based technologies that transform traditional broadcast media monologues (one to many) into social media dialogues (many to many). It allows you to not just talk at your customer; it allows you to talk with and interact with your customer in a way that was never possible before.

What is Social Marketing?
Social Marketing is the actual marketing strategy and implementation of your efforts to effectively market yourself on the internet utilizing social media and social networks as well as related strategies that utilize SEO “Search Engine Optimization” and SEM “Search Engine Marketing/Monetization”.

Wikipedia describes social media marketing as

“the act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.”

Where I believe that most small business owners run into trouble is that they see the action side of social marketing and not the planning side of social marketing. The action side has two primary components:  Read more...

You are probably very excited about the idea of starting to market your business online. In fact, you may have a lot of things running through your mind right now. You may be thinking of your web page’s color, design and everything else. You simply cannot contain your excitement. But sometimes you may fail to realize the most important things about marketing your business online; thus committing some of the top ten sins in the world of online marketing of you business and the next thing you know you’ll wake up one day flat broke with nothing to show for your efforts.

It is therefore important that you educate yourself with these common mistakes that businesses often make when using online marketing so that you don’t loose your shirt.

1. Poor Planning

It is not enough that you have the resources and have the willingness to succeed when it comes to marketing your business online. The most important thing is actually your marketing strategy. How are you going to put your site in the limelight? How are you going to advertise what you have? How will you sustain your web page?
Basically, everything starts with planning. The reason why many businesses fail with online marketing is because they never planned. They’ve been too excited and they forgot to build the foundation of their online business plan. At first, everything went well, but when the point of frustrations came, they packed up and ran home sucking their thumb because they were never prepared for such circumstances.

2. A Lifeless Site  Read more...

Article Marketing – Viral Web Marketing Strategies

Article Marketingis a very strong way to drive focused traffic to your website. It is one of the best sources of organic traffic. Moreover, it is the process of writing a unique article and submitting it to different online directories. Basically, you are promoting your article to link back to your website or squeeze page.

Here are the viral web marketing strategies that will guarantee you to bring successful results in the exciting article marketing business.

Use keyword rich titles

Your goal is to make sure that TITLE and the introduction of your article contain STRONG keywords.  In other words, your article has to show up in the SERPS (search engine result pages) for the keywords and your subject should be related to your article.  Keyword rich heading will definitely drive targeted traffic to the website.

To determine which keywords are the right ones for you it is necessary to use keyword research tool. For instance, you can use Google Keyword Tool for free.

It is very important to learn how to use the keyword tool for maximum results.

To maximize your results you need to master keyword research to create strong and intelligent article TITLES that will bring you a lot of targeted traffic.

Always deliver a solution in your article

This is an important rule to remember in the article marketing.

You need to deliver a solution to your readers. Make sure your article format looks neat and it is easy to read.

Preferably, articles of such kind don’t have to be long – 300 to 500 words are enough.  Read more...