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Posts Tagged ‘Management’

Elur Worldwide Inc is not just another 12 month MLM / network marketing opportunity that promises the moon and delivers a black hole. Elur’s promise to you is based on collaboration, lasting legacy and prosperity. Elur is financially solid and will open its doors as a debt free company managed by a seasoned executive management team with decades of combined experience in both the MLM industry and traditional business.

Why does it matter whether a company has experienced executive team running a network marketing company in this industry? Well, you might need to ask yourself this – “How much confidence would you have in giving someone a rifle to hunt if it were his first time hunting?” “Would you allow someone to build your home if they had never built a home before?” “Would you feel ok about having someone transport your company’s inventory across the country who had never driven before?” “Would you entrust your health to a doctor who did not have a medical degree or clinical experience with patients?”

Neither would you want to hitch your future to a MLM / network marketing company that was being led by executives that didn’t have experience in this industry – regardless of how much success they may have had in other areas of their lives. This is one of the great reasons you can feel proud about Elur Worldwide. Elur boasts an executive management team that has decades of experience in the MLM industry.

Success leaves clues and Elur’s executives have a history of success with network marketing companies. Elur’s CEO Curtis Call and President Clint McKinlay were instrumental in the most successful company launch in the history of the network marketing industry. In the first 12 months alone, they generated over $40 million in revenue and distributed generous commissions to their independent distributors. You can rest assured that Clint, Curtis and the rest of the Elur executive management team are using their experience in this industry to guide Elur to what will be this industry’s biggest breakthrough.  Read more...

How much should I spend on marketing?

This is a common question that marketing consultants gets asked on a regular basis.

The simple answer is that there is no hard a fast rule – it depends on the competitive environment, the stage of business development, the product or service category and the balance of advertising designed to promote the brand vs advertising designed to generate a specific response.

As a result of these factors, marketing budgets are best set based on careful analysis of a number of factors as part of a Marketing Strategy not via the often used % of sales method.

If you are looking to develop a deeper understanding of your marketing budget then there are two good places to start.

Brand Awareness- Analysing the level of advertising that is appropriate to reach your target markets with appropriate levels of frequency and credibility

Specific Response – Analysing the response and conversion rates you are achieving from various forms of advertising

Brand awareness is a direct product of the  Marketing Strategy – by identifying the key target markets and having an understanding of the competitive environment it is possible to establish a picture of the level and types of “brand” advertising required to generate awareness of the brand for new customers and reinforce the message with existing consumers.

Planning the elements of the campaign designed to generate a specific response is more closely aligned with the sales budgets and requires analysis of the response and conversion rates you are achieving from various forms of advertising.

 Read more...