Web Devcoach

Archive for the ‘Marketing Viral’ Category

What does a virus have to do with marketing?

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.

Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don’t touch your eyes, nose, or mouth.

Viruses only spread when they’re easy to transmit.

Viral e-mail marketing works great on the Internet because instant communication has become so easy and inexpensive. Digital format make copying simple.

From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better.

Remember the K.I.S.S. standard….Keep it Simple Stupid. The shorter and easier to remember is always better than long and complicated.

Clever viral marketing plans take advantage of common human motivations.

The desire to be cool and greed drives people. So does the hunger to be popular, loved, and understood.

The resulting urge to communicate produces millions of websites and billions of e-mail messages.

Most people are social.

Nerdy, basement-dwelling computer science grad students are the exception.

Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates.

People on the Internet develop networks of relationships, too. They collect e-mail addresses and favorite website URLs.

Affiliate programs exploit such networks, as do permission e-mail lists.

Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.  Read more...

What is viral marketing?  Basically think of a virus, not a computer virus, an air born cold virus.  Think of how that virus spreads so quickly from person to person.  For example, as a web design agency we have to look at our internet marketing approach in a way that utilizes the power of the internet’s millions of users.  What can we do to get people to share about our company?  In this article we will outline 2 ways to approach marketing virally and get people to share your company with others.  Read more...

Every affiliate website’s owner always keep thinking how to increase traffic to their websites. Each time, there are many methods that been developed to solve this predicament. Some of them works pretty well but there are those that would not make even a small impact. The most successful methods that have spawned many success stories in driving traffic is viral marketing. It makes use of the tendency of a person to share something to find informative, and entertaining. Your affiliate business will earn a huge profits in short time using viral marketing.

Viral marketing makes use of many mediums in enticing this behaviour. You can use an interesting story, an addicting flash game, an interesting video and many others that may catch a person’s fancy. Redirect them to your affiliate page and offer them your affiliate products. This type of promoting is low cost and a wonderful tool to utilize.

One of the easiest methods in viral marketing to promote your affiliate programs is using a tell a friend script. You can find this simple programming script anywhere in the internet. Put this script in your website so a person can easily send the information to any of his friends. The recipients will receives the email. He wouldn’t think of the mail as a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates the chances of being ignored because they use the information inputted by the sender. This allows for wider spreading of the marketing method. You can send an email contains a brief description of the company or site that sponsors the media sent. Give them an introduction of the site, company name, or its products, and you can also give them another tell a friend script. Then the process begins again. More and more people will know of the existence of your website. This drives traffic into the site resulting to great number of potential customers.  Read more...

I use them and I am sure you have read them as well. I am talking about ebooks and there is one to cover just about any subject you can think of.

How can ebooks help market your business and website?

Using Ebooks as a FREE give away, bonus offer, or even to give other webmasters the writes to give them away can cause a viral marketing affect that can be a powerful part of your SEO Internet Marketing campaign.

There are many places online to list your ebooks for free like ebook distribution websites as well as giving them away as a free bonus gift for a email subscription on your own website.

Now the first thing you may want to do in the ebook development process is to include your website address, live link to your website and even list a small ad on every ebook page. Leave contact information like an email address, business phone number or whatever other information you want to supply in order to receive leads from your ebooks.

I allow others, who receive my ebooks to sell them for a profit, include them in a bundle of other ebooks or give them away as a bonus on their websites. Let other webmasters do your Internet Marketing for you by providing your ebooks to their visitors.

One simple 7 to ten-page ebook can generate a viral marketing affect that has a long lasting return in traffic to your website. As the ebook spreads across the internet it creates valued buzz marketing that can get your brand tremendous visibility.

Going back to Ebook distribution sites, you can submit your ebook to hundreds of FREE ebook sites once again creating Viral Marketing. Imagine the impact to your traffic by using these distribution sites to promote and pass on your ebooks in their directories.  Read more...

3 Marketing Strategies to Grow Your Business

1. The “Rule of 7” and the “Top Of Consciousness Concept“

The “Rule of 7” states that a person needs to see, hear, or otherwise be exposed to a marketing message at least 7 times before they respond.

“Top of Consciousness Concept” is the concept that you want to be already in your prospects mind when they decide they need your product or service. You don’t want to wait until your prospect needs your product or service and have to compete with all your competition. If your prospect has to go to the Yellow Pages, to do research on the internet or ask someone for a referral, the company with the deepest pockets (most money spent on advertising) will usually win. You want to market smart, which is to get directly to your prospects more often.

If you don’t have a “prospecting contact strategy” that exposes you and your product or service at least seven times, You Lose!

When you use the “Rule of 7” and the “Top of Consciousness Concept“, when your prospect first thinks about your product or service, they will think about “YOU”!

Joe Girard, a Detroit car salesman, has the Guinness Book of World Records title of the “World’s Greatest Salesperson”. During Girard’s career, he made a point to get his name in front of over 5,000 current customers and prospects at least once a month. Mailings, postcards, emails, phone calls, newsletters, etc. He said that when someone got the thought of a new car, he wanted them to think “Joe Girard”. When someone heard that someone else needed a car, he wanted them to think “Joe Girard”. This is using the “Rule of 7” and “Top of Consciousness Concept” at its highest level.  Read more...